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\newblock Equilibrium bids in auctions of sponsored links: theory and evidence.
\newblock Technical report, University of Michigan, 2007.

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\newblock Internet advertising and the generalized second price auction:
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\newblock {\em American Economic Review}, 9(1):242--259, March 2007.

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\newblock Sponsored search with contexts.
\newblock In {\em the 3rd International Workshop on Internet and Network
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\newblock Computing optimal bundles for sponsored search.
\newblock In {\em the 3rd International Workshop on Internet and Network
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\newblock An incentive-compatible multi-armed bandit mechanism.
\newblock In {\em the 26th Annual ACM Symposium on Principles of Distributed
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\newblock Sample selection bias as a specification error.
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\bibitem{lahaie06}
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\newblock An analysis of alternative slot auction designs for sponsored search.
\newblock In {\em ACM Conference on Electronic Commerce}, 2006.

\bibitem{lahaie07}
Sebastien Lahaie and David~M. Pennock.
\newblock Revenue analysis of a family of ranking rules for keyword auctions.
\newblock In {\em ACM Conference on Electronic Commerce}, 2007.

\bibitem{pandey07}
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\newblock Handling advertisements of unknown quality in search advertising.
\newblock In {\em Advances in Neural Information and Processing Systems 19},
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\bibitem{parkes05}
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\newblock {\em International Journal of Industrial Organization},
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\bibitem{wortman07}
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\newblock In {\em the 3rd International Workshop on Internet and Network
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