{"id":190,"date":"2006-05-08T11:45:27","date_gmt":"2006-05-08T17:45:27","guid":{"rendered":"http:\/\/hunch.net\/?p=190"},"modified":"2006-05-08T12:14:34","modified_gmt":"2006-05-08T18:14:34","slug":"big-machine-learning","status":"publish","type":"post","link":"https:\/\/hunch.net\/?p=190","title":{"rendered":"Big machine learning"},"content":{"rendered":"<p>According to the <a href=\"http:\/\/nytimes.com\/\">New York Times<\/a>, <a href=\"http:\/\/www.nytimes.com\/2006\/05\/08\/technology\/08yahoo.html?_r=1&#038;oref=slogin&#038;pagewanted=print\">Yahoo is releasing Project Panama shortly<\/a>.  Project Panama is about better predicting which advertisements are relevant to a search, implying a higher click through rate, implying larger income for <a href=\"http:\/\/www.yahoo.com\/\">Yahoo<\/a>.  There are two things that seem interesting here:<\/p>\n<ol>\n<li>A significant portion of that improved accuracy is almost certainly machine learning at work.<\/li>\n<li>The quantitative effect is huge&#8212;the estimate in the article is $600*10<sup>6<\/sup>.<\/li>\n<\/ol>\n<p><a href=\"http:\/\/www.google.com\/\">Google<\/a> already has such improvements and <a href=\"http:\/\/search.msn.com\/\">Microsoft Search<\/a> is surely working on them, which suggest this is (perhaps) a $10<sup>9<\/sup> per year machine learning problem. <\/p>\n<p>The exact methodology under use is unlikely to be publicly discussed in the near future because of the competitive enivironment.  Hopefully we&#8217;ll have some public &#8220;war stories&#8221; at some point in the future when this information becomes less sensitive.  For now, it&#8217;s reassuring to simply note that machine learning is having a big impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the New York Times, Yahoo is releasing Project Panama shortly. Project Panama is about better predicting which advertisements are relevant to a search, implying a higher click through rate, implying larger income for Yahoo. There are two things that seem interesting here: A significant portion of that improved accuracy is almost certainly machine &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/hunch.net\/?p=190\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Big machine learning&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-190","post","type-post","status-publish","format-standard","hentry","category-machine-learning"],"_links":{"self":[{"href":"https:\/\/hunch.net\/index.php?rest_route=\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hunch.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hunch.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hunch.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hunch.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=190"}],"version-history":[{"count":0,"href":"https:\/\/hunch.net\/index.php?rest_route=\/wp\/v2\/posts\/190\/revisions"}],"wp:attachment":[{"href":"https:\/\/hunch.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hunch.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hunch.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}